McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.
AI
McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report
Times News policy-spillover note (2026-09-30): Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart. Primary source: original at Decrypt (decrypt.co).